Rationale

My topic for the brochure was famous crime locations of Wellington. I wanted to create a historic, sinister feeling through my design, and I think I achieved this through the use of colour, iconography and symbology. I was fairly minimalistic in terms of colour, using burgundy, some greyish browns, and occasional mustard tones. My use of black and white and newspaper clippings hopefully communicates the historical aspects I was trying to convey. My designs break the grid in some ways, often crossing pages, but I think they have a good relationship with the body text, which does conform to the grid. I learnt that with my design ethic I sometimes need to go the extra mile. I think that I have good concepts in my head, but sometimes they don’t initially pan out. Through the process of making this brochure I have learnt to sometimes persist with a design if there is something there that I believe can work. Having said that, I believe it is also important to keep your options open, and not be bogged down in what you think is best. Basically, be patient with your ideas, but accept advice.